The ByCycle Initiative – “the Bicycle Booster” – was unveiled at the 2021 SIMI

Carbon reduction and health: Real estate players launch a collective initiative in favor of active mobility.

The ByCycle Initiative – also known as “the Bicycle Booster” – was unveiled at the 2021 SIMI. It constitutes the creation of an alliance with unprecedented magnitude, of those in favor of the role of active mobility in real estate. The initiative, whose number of participants is expected to grow rapidly, is aimed at both investors and developers, but most notably at public buildings that host large populations.

The organizers intend to undertake 1,000 projects between now and 2030, redefining the use of bike storage facilities and their access, and thus improving the quality of their buildings as “home bases” for new forms of mobility and actors in decarbonization. Bicycle facilities are the limiting factor for commuting to and from work via bike (velotaf’), even though 3 million bicycles will be sold by 2020 and bicycle paths are becoming more common.

The environmental and physical health benefits are endless: reduction of carbon emissions, reduction of cardiovascular diseases, improved fitness, as well as known effects on productivity and energy, all of which contribute to an improved level of service and attractiveness of a building.

Companies are invited to the Mipim in Cannes from the 15 to the 18 March 2022 to get involved and take a “family photo” of dedicated individuals. The initiative has attracted the enthusiasm of many associations and real estate operators, as well as the Cycles de l’Immobilier club – known for its annual Paris – Cannes race to the Mipim.

The ByCycle Initiative will be based on the reference framework developed by Icade and Onepoint over the past two years, which will be shared in open source with the profession and has been already tested successfully on almost 20 buildings throughout France (in both new and renovated buildings).

In parallel to this reference framework, A4MT and One Point have launched a program of knowledge sharing, technical and project manager training, and user experience feedback.

The ByCycle Initiative has given itself 3 years to transform the way of designing and building bicycle storage facilities. This will involve working in collaboration with designers to project managers: including architects, engineers, technical managers, installation companies, but also the suppliers of specific equipment, which will be qualified and carefully selected.