Our team

Laurent MOREL is chairman of A4MT. Having managed certain large companies (ARVAL, KLEPIERRE), he will represent the business world. As a real connoisseur of the effects of shareholding, the quality of available human resources, and the corporate culture and management, he will be an active stakeholder in the project. His job will be to shed light on what the manager wants and can do, under the supervision of a board of directors. He will have to deal with internal pressures and the search for improvements in the products and its customers. He helped to draft the internal "ShiftOneTeam" white paper that summarises the psychosociology of change, with some of the company's staff members.

Cédric BOREL has held positions of responsibility in major construction companies, as business manager and international agency manager, followed by the responsibility of developing the business in new markets and recovering certain business areas that were in a perilous situation. Since 2008, he has led IFPEB, one of the most innovative organisations studying new operational models for the property and construction sectors where he manages the collaborative programmes, as well as a process of experimentation, methodological construction and participation in public debates. He created A4MT in 2020 by joining forces with Laurent Morel to generalise techniques and programmes in favour of the low-carbon transformation of practices and behaviour.

John Creamer has joined A4MT in July 2021. With a Master's degree in Project Management from Montpellier Business School and a degree in Management from Yunnan University (China), John is also a facilitator for the Climate Fresco and Shifter, having contributed to several reports on engagement and mobilization around ecological transition topics, as well as an editor for Time To Shift, the podcast that sheds light on contemporary energy and climate issues. With a background in marketing, I develop engagement programs to accelerate the transformation of organizations in the framework of the energy transition and the transformation of production modes for a more sober economy. In particular, I am developing the CUBE program and its French Energy Savings Championship to massify and accelerate energy efficiency in companies and territories through collective action and organization. John likes computer music, philosophy, fine wine and the Mediterranean Sea.

From the digital transition to the energy transition ... Managing Director of CertEurope, a company specializing in electronic signatures, then Marketing and Communication Director of the Oodrive Group, Nathalie LEDERMAN has implemented numerous public-private projects around the dematerialization of exchanges, particularly with legal professionals and local authorities.
After a few years of teaching Marketing at the University of Paris Nanterre and in business schools, and associative commitments around "Better living together", she joined the team in September 2020 to take charge of the CUBE.S project; a general interest mission whose objective is to transmit an ideal around sustainable development to young middle and high school students, by organizing the energy saving challenge in schools with the local authorities, technical and educational teams and students.

Graduate of Sciences Po Paris with a master's degree in international relations focused on energy-related issues, Marine GIRARD joined IFPEB in February 2020 to take part in the discussion and roll-out of the CUBE energy-saving competition (tertiary) to other segments of the building portfolio. Then, she joined A4MT in June 2020 to contribute to the development of new transformation programmes (company mobility, international programmes, etc.) and to manage A4MT's R&D in the humanities and social sciences (Transpheres 2 programme for the ADEME with Harris Interactive and the PLUS project). She is now in charge of developing the company's new programs in France and abroad.

Graduated from the École Centrale Paris, Elisabeth has 4 years of experience in the building industry and 3 years of experience in sustainable development consulting. Elisabeth started her professional experience at Lidl France in the technical direction to take charge of the development of sustainable development solutions. She then joined Eiffage Construction Résidentiel as a price study engineer on a dozen projects, including a design-build competition for a public hospital in Coulommiers. Her personal convictions led her to sustainable development consulting, starting with the management of Linkee, a solidarity company that redistributes unsold food to the most destitute. She completed her career as a sustainable development consultant by carrying out an environmental engineering mission at BENEFFICIENCE on the environmental certification of buildings, and then by taking charge of an energy optimization project at GREENYELLOW. Wishing to develop the circular economy in real estate projects, Elisabeth joined A4MT in September 2020 to launch the Re-use Booster project and to manage it.

A graduate of Celsa (Communication Graduate Program) and former lawyer at the Paris Bar specialising in freedom of expression and press law, Nathalie ASSAL changed career, moving to the social and solidarity economy sector in 2015 where she worked on the joint construction of certain organisations, educational programmes and ecosystems promoting the collective and civic commitment of young workers. She joined A4MT in November 2021 as a market transformation project manager on its R&D programmes in the humanities and social sciences: PLUS and the transfer of ecological practices via the School CUBE programme.

Zélie graduated in 2020 with a Master's degree in Sustainable Development, Environmental Management and Geomatics from the University of Paris 1 - La Sorbonne.
Her first experience was in the Sustainable Buildings division of Artelia, a consulting firm, in the low-carbon design team working on the deployment of the circular economy in the division. In particular, she worked on the development of the circular economy dynamic, the reinforcement and animation of the community of actors as well as on the implementation and the diffusion of several tools : a digital platform of reuse, a tool of capitalization of the follow-up of clean building site, a material library. She is also on technical assistance missions in circular economy (eco-design, reuse, selective deconstruction...) on several operations of renovation.
Zélie will join A4MT in November 2020 to reinforce the team as Project Manager and Community Manager.

Urban planner graduated from Paris Urban Planning School, Elisa has 5 years of experience in urban projects and transversal real estate projects. She started with a year as a junior Urban Renewal Project Manager for the City and Metropolis of Toulouse in order to manage the development concession of the Empalot ZAC, while ensuring the strategic management in connection with the main financiers of the operation (ANRU, Region, Landlords etc.). She then joined the team of EPPC, an independent consultancy firm specializing in urban and real estate projects, for 4 years as a project manager for a wide range of clients (Unibail Rodamco Westfield, Apsys, Compagnie de Phalsbourg, Casino, SNCF Immobilier, RATP, EPADESA, Metropole du Grand Lyon, EM Lyon, etc.). She assists her clients in the definition of potential and program, selection of project teams, auditing and project management, and in particular in the financial and legal arrangements and in the organization of the relationship with the public administrations. Since June 2021, Elisa reinforces the team of the Re-Use booster as Project Manager.

Graduated from the École Nationale Supérieure d'Architecture of Paris Belleville with a Specialized Master's Degree in Sustainable Construction and Housing, Claire has six years of experience in architecture, environmental design and circular economy with a first year of experience as an architect in Switzerland. Claire then joined Artelia in the Sustainable Buildings Department, as a project manager in environmental design and circular economy. On the one hand, she is co-responsible for the development of the circular economy for Artelia, and on the other hand, she is in charge of the operational and financial management of project management and technical assistance missions in the circular economy. In addition, she manages environmental engineering and project management missions in construction and renovation (environmental certifications, design studies for certifications, etc.) and is in charge of developing a material library tool. She also leads internal training courses: Circular Economy, earth made construction.
Claire joins the Reuse Booster team in September 2021 as a project manager.

Dalia ASSOUM joined A4mt in November 2021 as Project Manager - Mobility Market Transformation. Passionate about urban innovation and the ecological transition, she contributes to the development of sustainable mobility projects at A4MT, in particular the ByCycle Initiative and C-CUBE. A graduate of UCLA and Sciences Po Paris, she specializes in urban planning and sustainable development. Prior to joining A4MT, she worked as a project management and research consultant on renewable energy and urban regeneration for REN21 and AFD. A Lebanese-American, she moved to Paris in 2018. Curious about cultures, languages and human behaviour, she wishes to engage in the development of a unified market dedicated to reducing carbon emissions at the international level.